WHO: The Sherwin-Williams Company is a global leader in the development, manufacture, distribution, and sale of paints, coatings, and related products. The company is also the nation’s largest specialty retailer of paint and painting supplies, supporting both do-it-yourselfers and professionals with exclusive products, expert color guidance, and personalized service at more than 4,800 stores across North America. As the Official Paint Partner of Leagues Cup, an annual Concacaf-sanctioned tournament between MLS and LIGA MX, Sherwin-Williams is continuing its multi-year partnership with North America’s premier soccer competition through a campaign designed to celebrate and support Hispanic professional painters and contractors.
WHAT: This initiative reflects Sherwin-Williams ongoing commitment to Hispanic professional painters and contractors by connecting with them through one of their greatest passion points: soccer. The initiative highlights Sherwin-Williams as a trusted partner that provides expert advice, innovative products, business solutions and personalized support to help Pros succeed.
Sherwin-Williams is launching “Win with the Pros / Gana con los Pros”, a national sweepstakes running from June 29 through August 9, 2026. Participants can **enter through dedicated landing pages on SW.com** for the chance to win Leagues Cup-inspired prizes, including a VIP trip for two to the Leagues Cup Final (grand prize), Graco or Titan sprayer packages (first prize), and official Leagues Cup team jerseys (second prize).
The campaign will be supported through paid and organic social media, influencer partnerships, in-store POP signage, email and SMS marketing, bilingual digital content and onsite tournament activations. Sherwin-Williams will also bring the partnership to life throughout the tournament with branded field signage, videoboard integrations, public address announcements and fan engagement opportunities in key Hispanic markets across the U.S.
“We’re proud to partner with Leagues Cup to celebrate the passion, culture and community that soccer inspires,” said Travis Spangler, vice president segment marketing at Sherwin-Williams. “This partnership gives Sherwin-Williams an authentic opportunity to deepen our connection with Hispanic Pros through El Aliado del Pro and reinforce that we understand them, value their contributions and are committed to supporting their growth and success every day.”
WHEN: The Gana con los Pros/ Win with the Pros sweepstakes runs from June 29 to August 9, 2026. Leagues Cup tournament play begins August 4, 2026.
Media Inquiries: sherwinwilliamsteam@edelman.com
