Sherwin-Williams and Leagues Cup strengthen their partnership with the launch of a national sweepstakes and innovative engagement strategies
**The Sherwin-Williams Company,** the global leader in paints and coatings, is thrilled to continue as the Official Paint Partner of **Leagues Cup**, unveiling an enhanced fan engagement strategy that includes an exclusive sweepstakes opportunities, premium hospitality experiences, and dynamic experiential activations for soccer fans across the United States.
Leagues Cup 2025 will take place this summer from July 29 to August 31, featuring clubs from both Major League Soccer and LIGA MX.
This year’s initiative introduces new on-site activation elements in key metropolitan areas including Houston, New York, Orlando, Miami, Los Angeles, and at the Leagues Cup Final. Fans attending these events will enjoy engaging activities alongside the excitement of the tournament.
Adding to the momentum, Sherwin-Williams is launching a national sweepstakes from June 26, 2025, to Aug. 7, 2025, offering Pros the chance to enter to win exclusive prizes, including:
- Grand Prize: A trip for two (2) to the Leagues Cup Final
- First Prize: One (1) Purdy 100th Anniversary Prize Pack from our Purdy Partners
- Second Prize: 10 winners will receive (1) Leagues Cup Team Jersey
Pros can learn more and enter for a chance to enter to win by clicking HERE. No purchase necessary. Professional painters in the 50 US, DC, PR, 18 +, or Canada (excl. Quebec) & age of majority. Official Rules. Void where prohibited.
As part of the Leagues Cup 2025 activation plan, Sherwin-Williams is partnering with Purdy to engage fans through promotional initiatives and brand integrations.
Additionally, Sherwin-Williams will host key clients at Leagues Cup matches, by providing game tickets, exclusive Pre-Game Field Experience passes and premium hospitality suites at select matches, further enriching the fan experience.
Freddy Carrillo, Vice President Global Architectural Marketing at Sherwin-Williams, shares, "Soccer has a unique ability to bring communities together, and we’re honored to be part of that journey. Our expanded fan engagement strategy—featuring on-site activations, a sweepstakes, and hospitality experiences- allows us to continue our commitment to empowering professionals and celebrating the vibrant culture of the sport."
Sherwin-Williams continues to empower professionals through its PRO+ Program and Aliado del PRO initiative, which provides personalized support in English and Spanish. Sherwin-Williams also provides professionals with value-driven services including job site delivery, exclusive savings & discounts, pro color tools, financing options, and business building resources.
For our homeowners, Sherwin-Williams hosts a suite of innovative tools from Virtual Color Consultations to the Color Expert™ App, offering AI-powered color recommendations tailored to any space. With a color visualizer, sample ordering, and expert guidance, it makes selecting the perfect hue effortless.
“Our partnership with Sherwin-Williams is about bringing fans closer to the heart of the tournament,” said Jen Cramer, Soccer United Marketing Executive Vice President of Partnership Marketing. “From unforgettable local experiences, to shared moments that celebrate the culture of the game, this partnership helps us turn passion into meaningful connection.”
Leagues Cup 2025, kicking off July 29 will be held throughout the United States and Canada. This year’s edition introduces a new two-phase format, featuring exclusively interleague matchups through the Quarterfinals, including notable matchups like Chivas Guadalajara vs New York Red Bulls on July 31 in the New York area and LA Galaxy hosting Cruz Azul on August 3 in Southern California. Entering its third year, the tournament continues to spotlight the long-standing rivalry between MLS and LIGA MX, bringing top-tier North American soccer to fans across the region.
Tickets for all matches, including LIGA MX hub venues, are available on LeaguesCup.com and via the hosting MLS Club, if applicable. MLS club season ticket holders should contact their club representative for more information or visit LeaguesCup.com and follow @LeaguesCup on social.
To learn more about the Sherwin-Williams x Leagues Cup sponsorship visit http://www.sherwin-williams.com or connect with Sherwin-Williams on social on Facebook at @swpaintpros or @swbienpro and Instagram @swpaintpros.
Ask Sherwin-Williams™
For more than 155 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,800 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Instagram, TikTok, Pinterest, Facebook and LinkedIn.
About Leagues Cup
Entering its third year, Leagues Cup represents a monumental new chapter for North American club soccer. Since 2023, Major League Soccer and LIGA MX have fueled the long-standing soccer rivalry between the three countries and its first division leagues to compete in this Concacaf-sanctioned summer cup, which qualifies the top three finishers for the Concacaf Champions Cup. Fans in over 100 countries and regions will be able to watch Leagues Cup on MLS Season Pass on Apple TV. In addition, TelevisaUnivision's various television networks, FOX Sports, TSN, and RDS will be the linear broadcast home for select Leagues Cup matches.
